Pandora: First Contact Sale Deal

[fluffee taco]

I really want to buy this game, but stores don't sell 30$ they only sell 20$ 50$ 100$ steam cards. Lots of the games on steam that go on sale for around 20 dollars and cheaper get popular fast. Also 20$ is the best price range to go is because everyone can afford a 20 dollar game. Last, i got lots of friends who want to play this game and their price range is 20-30. It would mean alot to me and everyone else to the community to make this game 20$ for the steam summer sale event. Trust me you'll get lots of money for making it 20$

[JosephM]

Hello Fluffee Taco,

We don't really believe in this trend of putting games on massive discounts soon after release. Maybe this is one of the reasons why we're still around and growing fast while nearly all other medium sized publishers have died or are dying. Our back catalogue is a huge part of the revenue stream for us and our developers. We have a different philosophy. We support games for years to come and use ongoing revenues from those games to support it.

Pandora is in fact an exception to a normal rule of ours, which is that nothing goes on sale for the first year. The price has been reduced by 10% for the summer sale. To reduce it further would be a slap in the face to the customers who have bought the game at first release. Pandora has already received a free update, which brought a further challenge to the game and enhanced the mid/late game stage, providing a change from the regular grind that such games suffer when one faction has dominance. And we will still support the game for years to come.

People assume massive price cuts are the answer and its simply not true. There are times when it’s a good idea but as a general rule not. This is based on 15 years of data and 200 releases across all platforms. The business model works very well. We have this discussion many times. Many developers struggle to break even and keep dropping prices to try and gain market share when the best option is to say this is a great game that is worth the price of a meal. Dropping prices does increase sales but not by enough to make up for the lost revenue.

Joe