Steam is also a huge success Story for Little Game Studios / Indi developers which Slitherine clearly is (nver heard about them before)
For example Amnesia The Dark Descent. The wildest Dreams of the Developers where to sell 100.000 Copies.
Steam Release got them over 200.000 sold copies.
Wouldn´t hurt Slitherine to release it on Steam or do i miss something here from the developer side ?
but its better than no sold game at all
You clearly see yourself looking at your statements as an expert developer and experienced publisher.
No doubt Steam can, when all conditions are right, offer something extra.
Just for the record Matrix has been into strategy game publishing since the 80`s, they were one of the first to start with digital downloads, years before even Steam existed and are since many years one of the leading publishers in the niche market of strategy gaming, especially in North America/Canada. Slitherine as a European based developer, since the 90`s, produced and sold several game titles with over 200.000 copies. Since they hooked up together, you are talking about a rapid growing world wide company, with a portfolio of over 250 titles and a 7 zero digit annual turnover. With classics developers as SSG, Talonsoft, Gary Grisby, Panther Games and well known series as Close Combat, Field of Glory, Commander, Legion and working with brands like BBC, History, Scholastic, Osprey and Military History. Developing games on PC, Mac, Xbox 360, PS2, PS3, NDS, Iphone, Ipad, Android, PSP... In effect Slitherine/Matrix is at the moment the largest publisher specialised in strategy and war games worldwide.
So just because you have not heard of Slitherine/Matrix before, coming to the conclusion all here all small potatoes knowing nothing of the market by not going to Steam is rather well... presumptuous.
Steam has some serious downsides for us as niche market strategy game developers:
- They take another 30% on top of your publishers cut
- They are AAA focused and work with all the big boys out there, meaning that is direct competition against companies who spent millions on advertising and PR alone. So getting in the spotlight on Steam is, as a small developer, nearly impossible. There are exceptions, but the majority just evaporates in their huge and AAA focused portfolio quite fast. You cannot compete and let alone, get some cover on the front page, getting a day is already a great achievement and only a few Indie games managed to do so. And even than because they got the help of some big publishing friends or were hits even before getting on Steam. So your changes are rather tiny.
- Basically as an Indie the only way you can get noticed is to sell your game really below your market value, for us that would mean something like 19.99 USD or even lower meaning, together with the 30% extra charges we would have to sell 100% copies more just to get on Steam. Now a game like Panzer Corps we worked on for almost two years with a core of 7 without any pay and in total maybe 15 people were involved, costs are around 4-5 zero digits, we paid out of our own pocket. So way to risky to gamble on Steam. It is hard enough getting some profit on these kind of games.
- At the moment they have so many games, they are not interested in taking on anything more Indie, priority for them are the big selling AA titles, that is where there biggest profit is. They support Indie as that is good for their image and cannot hurt them, but they are a digital download service alone, they don`t help you in any way getting any PR, on the contrary you have to pay for extra cover and than your competition is EA or SEGA...
However Steam could be interesting in the future after 12 months or so and we have had our prime sales and proper support by a trusted and committed publisher as Slith/Matrix and offer the game at a bottom price and the quality of the game and positive reviews have already given us some more credibility and we have a dose of good luck. For sure getting 100.000 copies on Steam would be great! I would sign for it any day.
We are still looking and discussing this intern, some Indie`s did well and it can be a great help, if all falls in place,but the risk is not worth it from day one. A lot of Indies just were a total flop on Steam, even their games were pretty good.
I see Steam as an extra, a bonus, something we should try and see how it goes and Panzer Corps definitely could maybe succeed on Steam, but not on day one, as when it than flops it would mean game over for us as a developer, a risk we just cannot afford to take.
If you like our products and work, just buy the game here, Steam is good but not for very developer or every type of game or every market.
I like Steam myself, use it and like it, but I disagree with your view we are not knowing what we are doing, by not opting for Steam on day one.
Cheers,
Tim aka LZ