The recent Steam Sale of FOG2 Medieval

[Patrat]

Recently FOG2 Medieval was offered for free during the Steam Summer Sale.

I wonder if this might have been a marketing ploy to introduce people to the game, so as to increase the numbers of possible buyers of a new game, yet to be announced.

I never took a marketing class in college, so I might be mistaken. But if I was in charge of marketing a new FOG2, it's what I would do.

Any thoughts are welcome, especially from people familiar with marketing.

[Karvon]

It may promote sales of the DLCs.

There's been no word on the next game other than it is under development, so I don't really see it as a tie in campaign.

Ancients was free on stream a year or two ago in a similar promotion.

Both games and their DLCs have been offered as bundle options by Fanatical maybe once a year or so.

Karvon

[Patrat]

Oh, I wasn't aware ancients was offered for free before.

I guess it was a case of wishful thinking on my part.