Slitherine develops first iPhone game with HISTORY™

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<div style="margin: 5.25pt -7.1pt 0pt; line-height: normal" align="center"><strong><span style="font-size: 12pt; color: #4f6228">SLITHERINE DEVELOPS iPHONE GAME FOR HISTORY™ SERIES, ICE ROAD TRUCKERS</span></strong></div>
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<div style="margin: 5.25pt -7.1pt 0pt; line-height: normal"><span style="font-size: 10pt">Slitherine has extended its relationship with HISTORY through the development of a new game for Apple iPhone and iPod Touch devices based on the network’s hit television series, Ice Road Truckers. The app launches in the Apple iTunes store on May 30^th, timed with the Season 3 premiere of the program on HISTORY (US).</span></div>
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<div style="margin: 5.25pt -7.1pt 0pt; line-height: normal"><span style="font-size: 10pt">The Ice Road Truckers app is a racing game that captures the spirit and danger of the series by putting players in the driver’s seat of an eighteen wheeler. Players face a number of challenges as they haul equipment and supplies to isolated outposts north of the Arctic Circle. A lite version of the Ice Road Truckers game will be available for free download initially, followed by the release of a paid application with expanded features two weeks later.</span></div>
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<div style="margin: 5.25pt 18.75pt 0pt 0cm; line-height: normal"><span style="font-size: 10pt">'With so many games available in the iTunes App Store, we believe that quality and branding will be key to our success,' said JD McNeil, Business Development Director of Slitherine. “While this is the first app we’ve developed for the iPhone and iPod Touch, we have a proven record of success with our computer and console games. We’re very pleased to team up with HISTORY on this Ice Road Truckers app, and believe it will appeal to gamers and viewers alike.”</span></div>
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<div style="margin: 5.25pt 18.75pt 0pt 0cm; line-height: normal"><span style="font-size: 10pt">“Ice Road Truckers has struck a chord with viewers around the world who are enthralled by the danger and excitement captured by the series,” said Carrie Trimmer, Director of Licensing for A&E Television Networks. “Fans of the show will have the opportunity to test their own skills as they tackle simulated versions of the challenges faced by the truckers on the series.”</span></div>
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<div style="margin: 5.25pt 18.75pt 0pt 0cm; line-height: normal"><span style="font-size: 10pt">Season three of Ice Road Truckers takes viewers to the most treacherous landscape on earth: Northern Alaska. In Prudhoe Bay, located 250 miles north of the Arctic Circle, a network of ice roads in the tundra crisscross river systems and open ocean to connect America’s booming North Slope oil fields to dry land. Every winter truckers have less than three months to shuttle critical supplies over the ice. But there’s only one way to reach this remote location: four hundred miles of ice-covered, mountainous terrain know as the Dalton Highway. The Dalton is the lifeline to Alaska’s oil industry and is the most dangerous road in North America, having claimed the lives of more than 400 people since it was built just 30 years ago.</span></div>
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<div style="margin: 0cm 0cm 10pt"><strong><span style="font-size: 10pt; line-height: 115%">HISTORY™</span></strong><span style="font-size: 10pt; line-height: 115%"> and <strong>HISTORY HD™</strong> are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as <em>Ax Men</em>, <em>Battle 360</em>, <em>The Universe</em>, <em>Cities of The Underworld</em> and <em>Ice Road Truckers</em> and <em>Modern Marvels</em> as well as acclaimed specials including <em>102 Minutes That Changed America</em>, <em>King</em>, <em>Life After People</em>, <em>1968 with Tom Brokaw</em>, <em>Nostradamus:2012</em> and <em>Star Wars: The Legacy Revealed</em>. HISTORY has earned four Peabody Awards, four Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education<em>. Take a Veteran to School Day</em> is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY web site, located at <u><a href="http://www.history.com/"><font color="#0000ff">www.history.com</font></a></u>,<font color="#000000"> is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games, podcasts and more. </font></span></div>
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<div style="margin: 0cm 0cm 10pt; line-height: normal">Contact:</div>
<div style="margin: 0cm 0cm 10pt; line-height: normal">For HISTORY:</div>
<div style="margin: 0cm 0cm 10pt; line-height: normal">Kerri Tarmey, +1 212 551 1504</div>
<div style="margin: 0cm 0cm 10pt; line-height: normal">Kerri.tarmey@aetn.com</div>