tips for players (edit - land battles)

[Mercutio]

Never reinforce doomed units, especially low on supply. Use it to buy reinforcements that can dig in when the front falls or counterattack if the enemy over-extends. Only reinforce if you need a delay for a turn or two. After all, they are doomed.

Don't let your efficiency drop below your opponent, I try to always be above 5-6 at the LEAST unless my opposition is lower. You do this by not moving, attacking or getting attacked for 2 turns IIRC. A low efficiency monster unit will get pawned by weaker and cheaper units.

Don't follow an attack into a hex if you don't know what is there or you are weak, unless you are trying to get around to cut off/support another unit.

Supply, supply, supply. Always make sure you have it covered. As stated in the last tip, getting cutoff from supply absolutely cripples those units efficiency and they cannot reinforce.

Moving a unit next to a city or supply point means the enemy cannot reinforce it. Use it! (but wisely, not if your unit gets obliterated and then they can reinforce anyway)

Use a reinforcement technique. Pull back units that are beat up and rest them while new units move forward.

Don't use elite reinforcement unless it means you will lose enough xp to lose a star or you are almost to the next one. Don't spend elite money of auxiliary units that come out of your pool of RP.

You have a unit that won't do squat and you deparately need some other unit, but don't have the command points? Did you know you can disband it and get some RP back, but more importantly CP to buy the one(s) you need?

Never attack a trade off of expensive units vs cheap units. 2 losses each when the enemy is a cheap one and yours costs several times to replace the same strength? Silly. Unless it helps you blow away something important (or protect something important), you are helping the enemy.

Save some CP and RP in deployment unless you really need it. Let the enemy show what they have so you have something to counter it. The battles are long! If you spend too much on the wrong thing, you will be in trouble early. Especially in MP.

There are some more ideas I am sure, but using those ideas will get you far, I think. Everyone feel free to add to this! I am no expert.

[Erik2]

Good points.
No wonder you are so hard to beat

[Mercutio]

Good points.
No wonder you are so hard to beat

That is nice of you to say. MP is also has a luck factor as well
<edit> I also posted this on Steam as they probably don't come here. Feel free to add there as well. Not about me being hard to beat. My ego is big enough Ny worst mistake is giving tips while in a MP game with a good player!</edit>

[Erik2]

One important tactic the AI is really good at - flanking attacks.
You see the blue arrows whenever your units are flanking a defender.
But if one of your units is next to a second enemy unit, there's no flanking bonus.

[Mercutio]

One important tactic the AI is really good at - flanking attacks.
You see the blue arrows whenever your units are flanking a defender.
But if one of your units is next to a second enemy unit, there's no flanking bonus.

<edit> Use the supply area edges to tell you were the enemy is advancing. Don't let them sneak something behind you as you move forward and cut your units off. You will be toast! </edit>
Very good input. More tips folks!