Marketing?
Posted: Sun Nov 04, 2007 1:20 am
First of all, thanks to Slitherine for making some really great games- realistic, accessible, detailed, historically accurate, and tons of other great features. CoW in particular has great atmosphere, captures the chaotic, almost-lawless attitude of ancient Mesopotamia very well. It is also one of the only games covering this time period. It's easily moddable too, so players can customize to their hearts' content. My question is, why are there so few people who have ever heard of this game, or Legion, or Spartan, or Gates of Troy?
Really, this isn't harsh criticism, but I just think that Slitherine has some great products, but the only reason I ever heard of them was because a local used book store that also carries cheap, obscure games had a copy of CoW that looked really cool. Your products remind me a lot of Paradox Entertainment's Europa Universalis series (which contains games between Roman and Cold War times), but those games can be seen on store shelves nearly anywhere, while Slitherine products (excepting the History Channel-sponsored games) are almost unknown.
My suggestion (I'm no marketing expert, though) would be to really put Legion 2 (when its close to release, that is) out there for everyone to see. Submit it for review to all the different game sites, especially strategy-game sites. If you get people interested in Legion 2, they may buy some older products, too. Paradox recently did a promotional stunt, to promote the digital download of EU3, they released EU1 for digital download at just $1. Similarly, before Hidden and Dangerous 2 came out, the original was released as freeware. This seems to work- both games were really good, and with the sequels promising to be even better, people were quite interested in buying the new products too.
Again, I don't want to seem harsh here. I just see a lot of potential in Slitherine, but not a lot of publicity.
Really, this isn't harsh criticism, but I just think that Slitherine has some great products, but the only reason I ever heard of them was because a local used book store that also carries cheap, obscure games had a copy of CoW that looked really cool. Your products remind me a lot of Paradox Entertainment's Europa Universalis series (which contains games between Roman and Cold War times), but those games can be seen on store shelves nearly anywhere, while Slitherine products (excepting the History Channel-sponsored games) are almost unknown.
My suggestion (I'm no marketing expert, though) would be to really put Legion 2 (when its close to release, that is) out there for everyone to see. Submit it for review to all the different game sites, especially strategy-game sites. If you get people interested in Legion 2, they may buy some older products, too. Paradox recently did a promotional stunt, to promote the digital download of EU3, they released EU1 for digital download at just $1. Similarly, before Hidden and Dangerous 2 came out, the original was released as freeware. This seems to work- both games were really good, and with the sequels promising to be even better, people were quite interested in buying the new products too.
Again, I don't want to seem harsh here. I just see a lot of potential in Slitherine, but not a lot of publicity.