Guderian wrote:my comments had nothing to do with quality of the product or theft, my point was that they may have higher sales if they price the product where people will make the "emotional" purchase rather than charge that little bit extra and dissuade a certain percentage of buyers... classic sales/marketing, if the price was $42.99 and they sold 30,000 copies they would be better off than selling it at $50 and selling 25,000 copies. Even a well established brand with a superior product can mis-price a product...
I occasionally think along these lines as well. What I have found in the past, is some people simply don't know how to sell as well as others
Not saying Slitherine does or doesn't know how to sell, I AM saying though, I have experienced people and companies in the past that obviously didn't.
One of my fav examples, movies. Ok a movie rental is X dollars, normally 5-6 Canadian dollars around there parts at least.
A rental is not a purchase of course. You would naturally think a purchase is better if they get more out of the process too understandably. But, dvds for sale, are not just a small margin more than the cost of a rental, they are several times the cost of a rental. If dvds for sale were commonly perhaps 6-12 bucks (twice a rental) instead of 25-35 bucks (several times a rental), would sales surge ahead as a result?
Add another detail, if the double rental priced item was sold electronically as a digital download, the source incurs totally different overhead costs. They are now not required to even sell a physical item. They merely need to pay bandwidth.
But no, the movie makers say " we reserve the right to price our product as we see fit".
The market though, clearly has reserved the right to say get bent, I'll download your film free off the net, and you won't make a damn cent.
I have no idea how many take this route, but, I do know it is a VERY active process, and it is not a small number of cheap miscreants either.
Hell, I'd be having a field day buying digital downloads of proper dvd sales if they were 10 bucks instead of 20 and 30 bucks. But as it stands, I can't buy films for 10 bucks as digital downloads, so, I use other methods at my own discretion.
In the end, I think the movie industry is controlled by idiots that can't see the forest for the trees.
Wargaming though, is a much harder target to get a grasp on. In wargaming selling a title that moves 100,000 units is likely a time to open the champagne moment. 100,000 units of a mainstream game is likely a disaster though.
Pricing a wargame probably doesn't follow normal processes and methods.
I think fussing over whether a wargame is 40 50 or 60 bucks is probably pointless. The creater decided they needed that much, and you either like their game or not. If it's worth 40 bucks to you, it's likely worth 70 bucks as well.
When I think of all the things people routinely spend money on, 70 bucks is just 70 bucks. You just have to decide, do you want the damn game? I've known people that will blow 70 bucks at a Casino with zero regret. I know people that will drop 70 bucks on dinner out (even I have done this). 70 bucks at the movies. 70 bucks at the sports game of choice. I spend about 70 bucks on family groceries in a week too.
Thing is, we all seem able to find 70 bucks when we want it. So again, ask yourself, do you want the game?
I still can't wrap my head around how sooooo many people have dropped 800 bucks on a PS3 with almost no regret.
But, people will buy what they want.