The Steam challenge (I can no longer defend avoiding it)
Posted: Tue Sep 13, 2011 1:46 pm
I don't love Steam, and I don't hate Steam.
I have read a lot of posts about Steam, and I occasionally wonder about some of the fanboyism and some of the hate.
I often wonder if some of the praise is entirely genuine, and I also sometimes wonder if some of the bias is completely legit.
People WILL exaggerate or lie sometimes.
But as a result of liking Civilization V I have been using Steam since it launched that game. Nothing bad has happened to my computer.
My computer seems to run just fine, even with Steam insisting it run in the background, and my laptop I play it on is hardly going to be mistaken as powerful.
I have not had real trouble in playing solo, and in playing multi player.
I have additionally found that games are often very nicely visible to the market thanks to Steam. And the prices are hard to complain about.
I have heard comments from all sorts of types of gamers.
I know the rabid downloaders that never pay for anything, and what they think of Steam's anti theft.
I know of the sorts that gladly pay for everything.
I know the cheap skates that won't pay full price for anything, and I know the sorts that will claim that gladly wish to support the company that made the game, and thus don't gripe about pricey niche games like our wargames.
I've heard from the super geeks that live and breath computer tech. As well as merely hard core gamers that don't know much about their computers and consoles, they just love the heck out of using them.
I've heard almost all I think that needs to be heard to some extent, and some of my views when I first learned of Steam, have simply not managed to survive the test of time. In some cases I have been totally wrong.
Here is I suppose the ultimate challenge I put to the people that essentially make the choices, the owners.
I don't expect answers to private matters that are none of my business, but, I ask the questions so that you might ponder them and see if you can provide the answers to at least yourselves.
Take Battle Academy as an example.
How many sales have you had to date (today) including the base game, and both expansions (and yes I know Market Garden is still new).
Now of course the next question, how much cash is in your pocket as a result.
I have NO idea how many sales you have made and how many of those were no hard copy requested sales.
But I do know this. I have witnessed the sales of what looked like total schlock on Steam, for prices one might think were a bad joke grade insult to the owner of the program, and that owner was still laughing all the way to the bank.
Because, 1 million sales of say 1 dollar a game, is likely to be more profitable than is the norm in wargaming (I can't claim to have a lot of experience with wargaming profitability since the late 70s, but I do have some background).
I have to wonder, what would the long term result be, of Slitherine releasing just 1 game on Steam, and in the process getting massive exposure to people who are not currently wargamers. What would the profit be like, if Battle Academy had been put on Steam at say 5 bucks. Yes I know, 5 bucks seems like a rip off, I understand. But if the superior exposure of Steam were to generate 5 times the sales, that actually comes out numerically to be likely better than selling it at the normal price of 40 bucks through our usual routes. And in the end, I have to assume Slitherine, as a business, is in this to MAKE money, while making wargames.
I was ok buying it at the listed price. Didn't grip a second. Colour me a totally convinced customer, that I wanted the game that much.
My only concern, is, the wargaming hobby is NOT making ANY inroads to make non wargamers maybe into wargamers, by showing them something they might never have considered all because they just never get exposed to our hobby to begin with.
I am not 'thinking' this hobby 'might be dying', I am just positive when I reach 70, in 20 years, it is likely OVER. Because this expert happens to know, it is always my age group that is in question here. I hang out on a few gaming sites and a few sites devoted to other hobbies cliche to the young. I am fully aware of what they know and think of our wargames and wargaming. They think nothing, as they are largely unaware we exist.
No there is no new blood showing up in numbers that matter. Because no one is appealing to them.
Steam is simply one useful option, that might be useful is a few ways not normally meant to be the main reason for being there, but useful all the same.
If 1 kid in 1000 were to check out Battle Academy because it 'looked interesting' that would almost certainly be a really beneficial influx of new gamers.
Our games are just as fun today, as the were in 1975. Take that however you wish, but it worked on me when I was 15 eh.
I was not the predominant sort of kid at school. I can accept that.
But I was a teen then, and the sale was made to a teen then.
Today though, teens are simply not being drawn in at all.
Show me one decent example if you think I am wrong.
I am not here to TELL any of the developers how to spend their money, or how to make it.
I am just saying, if you don't break out of the current mold, your company likely retires when you do.
No new blood will mean the hobby just doesn't outlive my demographic.
Either we embrace the new methods, or we embrace eventual retirement of a style of gaming.
I have read a lot of posts about Steam, and I occasionally wonder about some of the fanboyism and some of the hate.
I often wonder if some of the praise is entirely genuine, and I also sometimes wonder if some of the bias is completely legit.
People WILL exaggerate or lie sometimes.
But as a result of liking Civilization V I have been using Steam since it launched that game. Nothing bad has happened to my computer.
My computer seems to run just fine, even with Steam insisting it run in the background, and my laptop I play it on is hardly going to be mistaken as powerful.
I have not had real trouble in playing solo, and in playing multi player.
I have additionally found that games are often very nicely visible to the market thanks to Steam. And the prices are hard to complain about.
I have heard comments from all sorts of types of gamers.
I know the rabid downloaders that never pay for anything, and what they think of Steam's anti theft.
I know of the sorts that gladly pay for everything.
I know the cheap skates that won't pay full price for anything, and I know the sorts that will claim that gladly wish to support the company that made the game, and thus don't gripe about pricey niche games like our wargames.
I've heard from the super geeks that live and breath computer tech. As well as merely hard core gamers that don't know much about their computers and consoles, they just love the heck out of using them.
I've heard almost all I think that needs to be heard to some extent, and some of my views when I first learned of Steam, have simply not managed to survive the test of time. In some cases I have been totally wrong.
Here is I suppose the ultimate challenge I put to the people that essentially make the choices, the owners.
I don't expect answers to private matters that are none of my business, but, I ask the questions so that you might ponder them and see if you can provide the answers to at least yourselves.
Take Battle Academy as an example.
How many sales have you had to date (today) including the base game, and both expansions (and yes I know Market Garden is still new).
Now of course the next question, how much cash is in your pocket as a result.
I have NO idea how many sales you have made and how many of those were no hard copy requested sales.
But I do know this. I have witnessed the sales of what looked like total schlock on Steam, for prices one might think were a bad joke grade insult to the owner of the program, and that owner was still laughing all the way to the bank.
Because, 1 million sales of say 1 dollar a game, is likely to be more profitable than is the norm in wargaming (I can't claim to have a lot of experience with wargaming profitability since the late 70s, but I do have some background).
I have to wonder, what would the long term result be, of Slitherine releasing just 1 game on Steam, and in the process getting massive exposure to people who are not currently wargamers. What would the profit be like, if Battle Academy had been put on Steam at say 5 bucks. Yes I know, 5 bucks seems like a rip off, I understand. But if the superior exposure of Steam were to generate 5 times the sales, that actually comes out numerically to be likely better than selling it at the normal price of 40 bucks through our usual routes. And in the end, I have to assume Slitherine, as a business, is in this to MAKE money, while making wargames.
I was ok buying it at the listed price. Didn't grip a second. Colour me a totally convinced customer, that I wanted the game that much.
My only concern, is, the wargaming hobby is NOT making ANY inroads to make non wargamers maybe into wargamers, by showing them something they might never have considered all because they just never get exposed to our hobby to begin with.
I am not 'thinking' this hobby 'might be dying', I am just positive when I reach 70, in 20 years, it is likely OVER. Because this expert happens to know, it is always my age group that is in question here. I hang out on a few gaming sites and a few sites devoted to other hobbies cliche to the young. I am fully aware of what they know and think of our wargames and wargaming. They think nothing, as they are largely unaware we exist.
No there is no new blood showing up in numbers that matter. Because no one is appealing to them.
Steam is simply one useful option, that might be useful is a few ways not normally meant to be the main reason for being there, but useful all the same.
If 1 kid in 1000 were to check out Battle Academy because it 'looked interesting' that would almost certainly be a really beneficial influx of new gamers.
Our games are just as fun today, as the were in 1975. Take that however you wish, but it worked on me when I was 15 eh.
I was not the predominant sort of kid at school. I can accept that.
But I was a teen then, and the sale was made to a teen then.
Today though, teens are simply not being drawn in at all.
Show me one decent example if you think I am wrong.
I am not here to TELL any of the developers how to spend their money, or how to make it.
I am just saying, if you don't break out of the current mold, your company likely retires when you do.
No new blood will mean the hobby just doesn't outlive my demographic.
Either we embrace the new methods, or we embrace eventual retirement of a style of gaming.