Slitherine

The Tank Museum in Bovington, England, doesn’t usually rank among the world’s great museums. Located next to a military base in serene countryside, the collection of around 300 armored vehicles attracts only a few hundred thousand visitors a year, mainly families on rained-out beach vacations.

Yet there is one place where it not only ranks among the world’s largest museums, but surpasses them: YouTube.

The Tank Museum’s channel has over 550,000 subscribers — surpassing the Museum of Modern Art (519,000), the Metropolitan Museum of Art (380,000) or the Louvre (106,000).

In April, it announced it was the first museum to get over 100 million views on YouTube, with weekly clips including intensely detailed discussions on tank history, chatty videos of the curators’ favorite war machines and newsier items on how armored vehicles are being used in Ukraine.